the company focus shifted to the wholesale business.

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the company focus shifted to the wholesale business.

skyfei
It all began in 1982, the jeweller's shop that would one day become Pandora, was established by the goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. They journeyed to Thailand in search of jewellery for importing, and as demand for their wares increased, the company focus shifted to the wholesale business.
In 1987, Winnie and Per saw an opportunity to open their own factory in Thailand as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewellery brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, she has played a key role in defining the unique brand we know today as Pandora.
1999 saw the launch of Pandora's ever-popular charm bracelet on the Danish market. Customers loved the idea, and Pandora Jewellery grew hand in hand with the increase in demand. Overseas, interest in selling Pandora Jewellery has also been high turning Pandora into a global brand that is currently sold internationally in 18 countries. Pandora has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, and 1,000 workers at Pandora Productions, its factory in Thailand. They are still expanding and have recently set up a team in the UK.
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